Yeah, Virgin Mobile is part of that same multi-congolm that has Virgin Air and Records. It's that darn rich Brit guy again!

If you don't have a Target in your neck of creation, how about a Best Buy? I know they shill them there too along with regular service cell phones. I imagine any retail department store the likes of Wal-mart and Kmart could carry 'em too.
(And if all else fails, Virgin Megastores carry the phones!)

BTW, I might be mistaken, but I think Virgin Mobile is contracted with Sprint to use their cell network, so those who tauted Sprint's service might also be doing so in regards to Virgin's.